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Hands-on with the new Apple MacBook Air and MacBook Pro. These two entry-level Apple laptops get spec upgrades and, in one case, an important price cut.
In fact, the only Mac that will be able to run Apple News is one that has MacOS 10.12 Mojave, which will be released in September or October 2018.
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The new MacBook Air hands-on: More pixels, fewer ports. The beloved 13-inch Apple laptop design ran from 2008 to 2018, but its DNA lives on in a radically different iteration.
How to download and install MacOS Mojave now The MacOS Mojave public beta is out now. Here's how to download, install, and run Apple's next major desktop OS.
Amazon’s gadget battle with Google could upend its Alexa allies. More hardware makers now have to fight against Amazon on its home turf.

Use Hashtags Wisely

You don't need to cram every hashtag you can think of in one post, but you do need at least a few.

A hashtag is the # sign followed by descriptive words about your image as in this example, I used #marketing and #ctaconf, which was the conference I was attending at the time.

When a user clicks/taps on a hashtag or types a hashtag into the search box, it brings up all images that use that hashtag. The user can even subscribe to continue to follow that hashtag.

The hope is the user will see your photo, head to your profile and best-case scenario, follow you and get engaged with more of your posts!

However, when hashtags are extremely popular, the competition to show up in the results is fierce. Similar to SEO keywords, the more popular a term is, the harder it is to stay at the top of the search results. Thus, my example of using #marketing really was futile if I wanted to get any traction from that post.

You want to make your hashtags relevant to your business and location, but also engaging enough that a user would type them into Instagram's search box.
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